If you have a website online, no doubt you have been told to create more content. More and more. Publish daily. Twice per day. The argument goes on about how often is appropriate to post on your blogs and how often to send emails to your list. The push is for more, more, more.
Business, websites and blogs are urged to keep the content coming. We are urged to up the amount of content we produce in order to keep our target audience engaged and coming back for more.
This is particularly problematic for newbies who are trying to create and learn the ropes all at the same time.
And stop and THINK about the content you are putting out on your sites. Is it worth it to keep publishing something – as in something is better than nothing?
Put GOOD QUALITY, VALUABLE CONTENT out there, not just any old thing for the sake of publishing something.
The other advice is of course to put out different types of content. Written word, audio, video, photos, infographics – do it all.
Again, it might sound good but I question how realistic this might be. We do not all have a myriad of talents to do all things well! Content is not always that easy to create.
Maybe you’re a great writer but don’t have a clue how to do a voice-over or that’s fine but you’re terrible in front of a camera! Or vice versa. – give you the camera and you’ll talk all day but ask you to write something down and the blank screen gives you an anxiety attack. Maybe you’re great at both of these things and now you are told: “great, now take that and make it into a meaningful infographic.” An infowhat?!
If you are spending too much time creating content, or can’t create certain types like videos or infographics, think about going to Fiverr, Upwork, or Freelancer (or similar sites) and hiring someone who CAN do the work you need for a reasonable price.
There is no point in wearing some sort of entrepreneur-martyr badge which says that you do everything all by yourself. If it is taking ten times longer to get anything done, you might just be shooting yourself in the foot. Know when it’s time to ask for help!
What would work best for you? Can you outsource cooking or cleaning or laundry or other chores in your personal life to free up some time to do more content?
Or can you outsource some of the content creation?
When hiring an outsourcer, check their portfolio of work to make sure their style suits you.
Be clear about what you need. Write a script or show examples of what you would like your finished product to look like.
Prices start at $5 and increase depending on how detailed the project, and whether or not you want a rush job. Again, realism should reign! Everything is not going to be $5. You are looking for a good job not the cheapest!
Also, keep in mind that the best providers will be more expensive and you might have to wait a while.
New outsourcers will be less expensive and you won’t have to wait, but the quality might not be high. But you never know, you might find a real gem of an outsourcer, someone you can work with regularly.
Another form of outsourcing your content is PLR or private label rights. This is one of the easiest ways to get a large amount of good quality content in short period of time and without paying a lot for it.
How does it work? With PLR you buy the license to content which has already been written. It will usually take the form of articles, eBooks, and emails etc.
Once you buy the license, you can do almost whatever you wish to do with the content according to the license terms. You buy the rights to the intellectual property.
Often the license permits buyers to re-brand the content. This means you publish it under your own name and brand. Usually you can modify and repurpose, and use the content in many different formats.
Say you bought some emails. You could put them together into an eCourse or a some blog posts or into an eBook
You might be able to sell this eBook for example but not be allowed sell the rights that you purchased.
Other times you can transfer those rights. Know what you are purchasing and its limits.
PLR can really be a Godsend and if you’re smart, and you are, aren’t you? You will be part of the smart 2% and edit the content so that it becomes uniquely your own!
Why do I say that? Because PLR content is usually sold in limited quantities of perhaps 100 licenses. 98% of the people who buy are going to publish the content as-is.
You don’t want the same content as 98 other people do you? Make it your own!
I’m a big fan of re-purposing, in all things! Recycling cans, bottles, paper, making art out of driftwood AND reusing old blog posts! Now I don’t mean to simply re-post the material.
In addition to a blog post, think about re-purposing in different ways, both bigger and smaller.
For example, take a longer piece and make some shorter versions to put on Medium.
You could do some short blurbs for Facebook.
Do a series of quotes of those for Twitter.
Be sure to have photos to go with them and post those over to Pinterest and Instagram.
Maybe you can make a good infographic [or know someone who can!]
So you have taken one set of research and ideas and reused them in a number of ways!
Now think about how you can take a piece that you really like or a few pieces and make them longer! Maybe a whitepaper? Can you make a good eBook out of several blog posts?
Can you do something for SlideShare? Of course you can!
The thing is you put all the research and work into doing a good piece in the first place. That material is still valuable.
Using all these various methods will get your material out in front of different people and attract new people to you and your site. It will market your site. It will build your authority. They will all feed back to your website and build on each other.
Yes the easiest way to get more content to your site is not to waste time on material which doesn’t work!
Analytics is your friend. Always check your traffic analytics to see which content is the most popular on your site. Your site.
It really doesn’t matter if infographics are the most popular thing ever on other websites if they don’t work for yours! Know what your readers like and give that to them.
That’s not to say that you shouldn’t mix it up a bit. You might even find some new readers who like infographics but if you find that consistently no one is looking at them, why waste your time?
Less can be more and more can be less in the content world! I hope this will help you feed the hungry content beast without working your fingers to nubs!
Patt Timlin is a marketing expert set on sharing her expertise with other online marketers to help them achieve the dream of working online. She is secretly pleased with the surge in content marketing as revenge of the English majors! Entrepreneur, blogger, guide, helper – Patt loves the online world and loves to share it!
Patt is the author of:
BloggerPatt! [just for the fun of it!]
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Patt Timlin is a marketing expert set on sharing her expertise with other online marketers to help them achieve the dream of working online. She is secretly pleased with the surge in content marketing as revenge of the English majors! Entrepreneur, blogger, guide, helper - Patt loves the online world and love to share it!
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