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Category Archives for Small Business

Authenticity in Marketing

When I was a kid, I believed that George Washington cut down his father’s apple tree and admitted it even though I understood that had he would get his ass whipped. I admired the courage. I admired

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Small Business Guide to Posting Content to Social Media

Your business is a brick-and-mortar, real honest to good physical place or you provide real physical service – a lawyer or accountant or cleaner.  You know that you need to have an online presence

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Small Business Websites Hacked

Do you know the #1 pitfall of a small business website? Besides not knowing the pitfalls, that is! I’m not going to talk about the #1 pitfall today.  In my experience, that one would be making your

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Is Blogging a Dying Trend?

It doesn’t matter what facts are out there, no matter what the marketing trend, sooner or later some naysayer shouts that the trend is dying out. They have been telling us for years that email is

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Can You Find Leads for Your Business On Twitter?

Can you get new leads using Twitter? A lot of people think it’s a no-brainer!   There were 328 million monthly Twitter users recently.  It’s pretty likely that your audience and your target

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Blogging for Business

I stumbled upon an ancient Please reach out on Facebook at Spot4connections on Facebook

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Four Tips to Create More Content in Less Time

If you have a website online, no doubt you have been told to create more content.  More and more.  Publish daily. Twice per day.  The argument goes on about how often is appropriate to post

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Best Product Bundle EVER! Marketing Value.

If it seems to good to be true, it probably is, right? Except when it’s not.  There is always an exception to every rule and this folks,  IS THE EXCEPTION! You don’t want to miss this. Being

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Marketing Online: How to Offer Value and Create Engagement

You’ve heard it before.  You must create value.  You must offer value when marketing your business online.  What does that mean really?  Here are some ways that you can offer value when marketing

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Is is Marketing or Advertising?

People often confuse the terms “marketing” and “advertising.” Part of that confusion comes from the words being used often interchangeably on the web, especially when people are

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