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Authenticity in Marketing

When I was a kid, I believed that George Washington cut down his father’s apple tree and admitted it even though I understood that had he would get his ass whipped. I admired the courage. I admired the honesty.

While I haven’t cut down any apple trees, I’ve been absent lately. So in theme of honesty and disclosure, I tell you that I’ve been struggling.

Not bone-crushing illness or financial collapse or anything colossal. I’m not even sure what is going on and that makes it more difficult in a way!

I think we all run into these sorts of walls every now and then. Mine has been some good old fashioned angst and writer’s block and procrastination.

I’ve started many posts and have liked them but then couldn’t seem to finish them. Or I couldn’t get myself to face the blog at all. Tomorrow, tomorrow, tomorrow. Months have passed.

If I’m going to be honest today, I will say that I’m putting a very tentative toe in the water here. How do you go forward when you just don’t feel like your heart is in it? Just try.

Burn-out is real. Take care of yourself. Find something to feed your soul. Allow yourself a break. Allow yourself to come back without beating yourself up!

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Now to continue the theme of honesty, how does it fit into marketing?

How important is authenticity in marketing?

We’d like to think that honesty was always the best policy and that being authentic in marketing should be simple, right? But the truth is, hyperbole, exaggerating and blowing smoke in marketing used to be normal.

Times have changed. Yelp reviews, other online reviews and the immediacy of social media demand for honesty from consumers.

Honesty Promotes Trust

When you’re authentic in your marketing and people learn that you are, they will to tell others when buying your products. This will give you higher trust quotient than someone who oversold their products and ended up with bad reviews. The “under-promise and over-deliver” method is always good for marketing and for your business.

You will Convert More

An authentic sales page will convert more often. Consumers [especially the biggest audience ever seen on earth: Millennials] are less influenced by the hype and hoopla used by a lot of marketers. They will walk away.

Improved Engagement

Authenticity improves engagement. You will need to be open enough to communicate with customers and prospects alike in your business. It’s easier to engage with others when when you are simply being true to yourself and your brand!

Do What You Promise

An authentic business person and owner always does what was promised. If you said refunds with no questions for 90 days, you’ll do exactly that.

Sometimes people put a guarantee like that out there in their marketing and then something else in the fine print. [Don’t you hate fine print?]

The thing is,such behavior will get around and you can ruin your business.

But on the other hand, honest behavior will ALSO get around and help your business. Always take the high road!

You Show You Care

When you care about people, it will come through in your sales pages, your FAQs, and when dealing directly with problems that your customers or prospects are having when they send you a question. Caring shows through in your actions.

Your Branding Will Be More Consistent

Businesses spend a lot of time and money to make sure their branding is consistent. When you’ve developed a brand based on truth, caring, your audience, and what you do for them – it will be easy to be consistent!

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I’m going to post this before I get caught up in procrastination and perfection and all the other nonsense that my brain can cook up to keep me stuck!

Remember, if you’re feeling burn-out, be good to yourself and take a break but don’t wait too long to find your way back!

Regards,

Patt

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Patt Timlin is a marketing expert set on sharing her expertise with other online marketers to help them achieve the dream of working online. She is secretly pleased with the surge in content marketing as revenge of the English majors! Entrepreneur, blogger, guide, helper – Patt loves the online world and loves to share it!

Patt is the author of:

Spot4publications

Spot4connectionsblog [focus beginners online]

Spot4Connections.com

Patt Timlin Online 

BloggerPatt! [just for the fun of it!]

Please reach out on Facebook at Spot4connections on Facebook

About the Author Patt Timlin

Patt Timlin is a marketing expert set on sharing her expertise with other online marketers to help them achieve the dream of working online. She is secretly pleased with the surge in content marketing as revenge of the English majors! Entrepreneur, blogger, guide, helper - Patt loves the online world and love to share it!