So if affiliate marketing is so works, how come I’m not making any money?
Ah. The age-old question.
And the age-old answer. The one you probably won’t like. Affiliate marketing works. If it didn’t, countless businesses would not be offering it as an option.
The question is are YOU working?
And if you are, why isn’t what you are doing working?
Let’s begin with the first one. Sometimes it’s people’s misconception and other times it is the way affiliate marketing has been present to them but as with any business proposal, a healthy dose of realism is required.
You will not sign up as an affiliate, slap your company-made affiliate page on the internet and find $1000’s in your inbox tomorrow morning. Nor will you slap the affiliate link on to Facebook or Twitter and suddenly find millions of people interested. That’s a fun dream but it’s akin to meeting a A-rank movie star at your local bus stop, falling in love, running away and living happily ever after. It’s possible. Not real probable though.
No, YOU will need to do some work to get this going. Quite a lot at the beginning, to be honest.
Are there affiliates who are making boku bucks? Sure. They worked hard at the beginning. They built up huge lists of loyal followers and now they can sit back and send a few emails and make some money. It wasn’t always that way. Nor will it stay that way if they don’t nurture that list of theirs.
The most important thing to keep in mind though is that you are one affiliate among thousands. If you are all using the same company-issued web page, what will differentiate you? Why would people buy from you instead of the guy next to you or me or that other woman over there?
Well, I don’t know. They don’t know either until you give them a reason. So that is the key.
You need to find a way for you to stand out from the others. People are not only buying what you are selling, they are buying you.
The best thing for you to do is make your own marketing page for that affiliate product and put your own spin on it. What does the product mean to you? Do for you? How could that help me? And target that to others like you who would connect with that.
Do you know that the most popular Groupon ever sold was for $25 for $50 at Nordstrom Rack? 623,000 people bought that coupon. Forgoing the temptation to stereotype and say that they were all women looking for shoes, who do you think those people were?
People who like Nordstrom’s Rack.
And what do they sell? Womens. Shoes. Handbags and Accessories. Mens. Kids. Home. Gifts. Jewelry.
So as an affiliate, would you do better selling this coupon as a general coupon for the Rack? Or by appealing to Women? Or men? or people decorating their homes? Or someone looking for a gift?
You would do better selling from where you are and what you know. If you are the best gift-getter ever, telling the story about your gifting and how good you are at it, sharing some tips and then talking about this coupon would probably work well because people who are looking for gift advice would like it.
If you are an active man and you really like Nordstrom Rack because they have the best selection of activewear that you have ever seen in a department store, then it would be better to go with that than to tout the greatness of the cosmetics counter or maternity wear.
The point is, it should come from you. When people trust you and resonate with what you have to say, they will buy from you instead of me or the other guy.
Let them know what that widget means for you, for a person like you, who does what you do and how it can do that for them too and people will buy it from you. You won’t get everybody, no. But you will get more than if you try to sell to the whole world.
So if you want to be successful as an affiliate, be you. Set up your own landing page and attract the people who resonate with you.
Now go build some success!
Jump over to Affiliate Marketing Excellence for more tips for success!
Patt Timlin is a marketing expert set on sharing her expertise with other online marketers to help them achieve the dream of working online. She is secretly pleased with the surge in content marketing as revenge of the English majors! Entrepreneur, blogger, guide, helper – Patt loves the online world and loves to share it!
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Patt Timlin is a marketing expert set on sharing her expertise with other online marketers to help them achieve the dream of working online. She is secretly pleased with the surge in content marketing as revenge of the English majors! Entrepreneur, blogger, guide, helper - Patt loves the online world and love to share it!
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