Category Archives for Small Business

Is is Marketing or Advertising?

People often confuse the terms “marketing” and “advertising.” Part of that confusion comes from the words being used often interchangeably on the web, especially when people are

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7 Ways Service Providers Boost Sales from Online Presence

Often people in the brick-and-mortar world, especially those in service industries, don’t see how online connections can help boost income and sales. I repeat myself regularly on this blog and will

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Should Your Small Business Offer an UNscheduled Sale?

There are two commercials out there for casinos (I think) but I love them.  They both feature limo drivers rolling down there windows and giving some advise and then rolling the window back up. One

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Business is Relationships – Online and Off!

Relationships.  That’s life.  It’s business too!  Business is all about relationships whether you are online or off. How do you build relationships online so that people will

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BlueHost Sale Time is Here!

It’s that time!  BlueHost is having a sale! With special offers as low as $2.95 per month, you might want to take a look! I must say, in looking around the web today, I was amazed at a spate

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Marketing Your Store Online

Please reach out on Facebook at Spot4connections on Facebook    

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How to Handle Customer Complaints

It’s more important to know how to handle customer complaints now than ever, since they are often online, for all the world to see! That is a very different scenario than the person who calls screaming

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Which Goals to Focus On?

Setting goals for your business each year is an important part of business planning. Studies have shown that people who write down their goals are more likely to achieve them.  Sure there’s

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Success is an Email List

You MUST have an email list to be successful online. In fact, I think you must have an email list to be Successful Offline as well. I’d even go one further and say that in order to be successful

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Big List, Small List – YOUR List

So you went out on your own and opened a business! Maybe you have a store, a yoga studio, a hair salon, a tattoo shop, a restaurant? Maybe you are a contractor, a realtor, a lawyer? Maybe you are an artist,

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