Category Archives for online marketing

Should Your Small Business Offer an UNscheduled Sale?

There are two commercials out there for casinos (I think) but I love them.  They both feature limo drivers rolling down there windows and giving some advise and then rolling the window back up. One says,

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Business is Relationships – Online and Off!

Relationships.  That’s life.  It’s business too!  Business is all about relationships whether you are online or off. How do you build relationships online so that people will want to do

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Marketing Your Store Online

I was reading an article about how to market your online store (an Amazon store) and thought, isn’t this the same as marketing an offline store, like your favorite local shop? Or a restaurant?  The

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How to Handle Customer Complaints

It’s more important to know how to handle customer complaints now than ever, since they are often online, for all the world to see! That is a very different scenario than the person who calls screaming

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Your Online Presence: Branding

What’s your brand?  What do your customers or potential customers see in their minds when they think of you? I did three articles this fall, all published on Anthony Gaenzle’s Integrated Marketing

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What Do Successful Online Businesses Have in Common?

What do Successful Online Businesses  have in common? Many online business owners have a lot of trouble getting off the ground or keeping their business afloat.  Well, let’s revise that and leave

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Lots of Traffic but Not Lots of Profit

Everyone talks about traffic and “going viral” and having a gazillion visitors but is that where you should be focusing?  In the end, if you had one visitor and that one visitor bought one

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Email Marketing – Isn’t it dead?

Email is dead. No it’s not. Of course it’s dead. No one opens emails any more. You’ll hear marketers arguing back and forth.  It sounds like that old Monty Python skit about the dead

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Holiday Marketing: Perfect Gifts for Your Target Market

Holiday Marketing is just for the stores and the malls, right?  I mean people are out buying gadgets and sweaters and scented soaps and slippers and all that stuff.  They aren’t buying digital

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Give Your Brick-and-Mortar a Firm Foundation Online

It’s more important that ever to give your brick-and-mortar a firm foundation online.  Do you have on “online business” or a “brick-and-mortar business?” Or a business?! Sometimes

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