A lot of people think it’s a no-brainer! There were 328 million monthly Twitter users recently. It’s pretty likely that your audience and your target market is there too! But whether you can get new leads or not will probably depend on how you approach it.
In short, Twitter is a social media. Be social!
If you are social, you comment and like and engage with other people and their posts, it’s likely they will be interested in you, what you have to say and yes, your business and what you have to sell.
If you only post links to something you are selling, you will probably find that no one likes you, your posts, or what you are selling!
Set your social media goals to generate interest and get leads and not for sales. Set different goals for different campaigns. Some campaigns would be for attract attention and create interest. Success would be measured in new followers and likes. The objective wouldn’t be to sell.
Other campaigns would build on that interest. Educate. Inform. You know your audience. Share ideas and content that you know will be helpful to them. Invite them to click through to your website. Success would be measured in visitors to your website and sign-ups to your email list.
The educational materials you share and create will inform people about the topic but also about your ability to solve their problems! That builds trust of you and your solutions for now and the future.
Other campaigns would solve problems. You know your audience and their problems. Offer solutions. The solutions would be on your site. They could be free or for a fee but they would be an opt-in. Success would be measured in opt-ins to your list or sales of a product you’ve offered on your site.
All tweets should have the possibility of bringing people to your website where more information is available. Twitter has expanded their character limit but people still respect brevity on Twitter. They are not going there to read long dissertations.
Pique their interest with a post. Your website is where the meaty information lies. Still more detailed info would be shared with the insiders who sign up for your email list. There you would share the most in-depth information. That is where you would make some campaigns would be about sales – solutions to their problems that they can buy from you.
But even there, keep in mind that the ratio of info to sales should be about 4:1.
We are all bombarded every day with people spamming our email and spamming our cell phones trying to get us to buy something we don’t even want! People are so tired of it that they bristle at sales even if you have EXACTLY what they want! So be cautious not to over-step. Many people get very prickly at the slightest hint of a sale, especially too soon.
Think of it like a marriage proposal on the first date. It’s never a good idea and the earlier it is in the first date, the worse it is!!!!!!!!!
Follow the right people. This is your business. You probably should not be following 328 million people! Search for people who might be interested in your topic and follow them. It will help to build your audience more quickly.
There are people who believe that you must return every follow and that it’s rude not to! Here’s why I don’t think that’s a good idea. There are a lot of bots following people. There are a lot of people who just follow for the return follow. If you look at your list a few days later, they will have disappeared from your followers. They only wanted you to follow them.
Also, there’s really no point in having a million followers if none of them are genuinely interested in you, your business and what you have to say.
On Twitter, the feed moves quickly so post regularly and repeatedly throughout the day, and night. Repeat the items that you have created to share more than once, because not everyone will see your tweets the first time. There is a lot of automation that you can use with Twitter but Twitter doesn’t like bots. Do not just set things to post every 2 hours.
Change the wording so that the posts are unique. Sprinkle them to post at the best times throughout the day.
Use hashtags and groups to target your messages.
And back to the beginning … be social. Don’t just post. Be interactive and engage with your audience.
Using Twitter to discover and attract new leads is not only possible, it’s effective and it’s fun! Twitter has evolved from its original 140-characters-text set-up. It is now more interactive with video and mages. The expanded text makes it easier to say your piece and include your link to your site but a lot of Twitter users were not happy about expanding the Tweet. Keep it short and light, add a little fun and snark and you will find that Twitter is a great place to find like-minded peeps!
Patt Timlin is a marketing expert set on sharing her expertise with other online marketers to help them achieve the dream of working online. She is secretly pleased with the surge in content marketing as revenge of the English majors! Entrepreneur, blogger, guide, helper – Patt loves the online world and loves to share it!
Patt is the author of:
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Patt Timlin is a marketing expert set on sharing her expertise with other online marketers to help them achieve the dream of working online. She is secretly pleased with the surge in content marketing as revenge of the English majors! Entrepreneur, blogger, guide, helper - Patt loves the online world and love to share it!
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